Photographers love to show off their work or portfolio on their websites. The biggest issue that I have seen facing down photographers is file size, and the files are growing larger by the year. The new Nikon outputs RAW files as large as 100mb! That means 10 photos will take up nearly 1 gigabyte. As camera technology advances, the files continue to grow in size. This is why it is so important for photographers to learn about page load times. I will be covering page load times along with other tips to get photographers started with their websites.
Tips for Photography Websites
- Page Load Time – This is the single largest problem facing photographers. Photography is a demanding job and time is always short. Setting up shoots, packing props, travel time, wait times, traffic, doing the shoot, editing the photos, responding to impatient customers and getting them online. Not to mention all the social media sites the photographer may use. With all of this going on, it can be tough to spend the time to downsize the files. But you need to do it! If your page is loading slow with bloated photo files, potential customers are going to get tired of waiting and will click the back button in their browser. Take the time to downsize your files to 72dpi for web.
- Install a SSL on your Website – Google and other search engines give more weight or points to websites with an SSL installed. An SSL is a “Secure Socketed Layer” Certificate. This encrypts the data on the website keeping it safe from prying eyes. You can get an SSL at GoDaddy for as little as $55.00 a year. (At the time of this post) Check SSL Prices out here.
- DO NOT Use Slow Hosting! – Using a shared hosting account could cost your precious search engine points as well as viewers. When you use a “shared” hosting account, you are sharing resources with hundreds or even thousands of people. Get a dedicated IP address as well as a VPS or Dedicated WordPress Hosting. Dedicated WP Hosting is built and designed for efficiency with WordPress sites.
- Content and More Content – We all get very busy, this is true. But the one commonality business owners have in the fail department is content. The more content you have, the more keywords you have and the more likely you are to be seen online. Photography websites are notoriously short of verbiage. This needs to change now.
- Start a Blog – Adding a blog page to your website can only help you. Add a blog page and start blogging 2 or 3 times a week. You don’t have to start out writing novels. Start out posting a photo you took and discuss your camera settings and why you like it so much. These types of posts are great for photography websites.
In short, load only 72dpi photos to your website. Do not make viewers try to load your 300dpi photos on a page with 30 of them. This will only drive viewers away as they will get tired of waiting for the page to load. Install an SSL for a better SEO score and add content and much as possible. Also, start a blog and get a VPS or host with Red Beam Industries.